Ebisu Endo Tokyo Japan
伝統をアップデートする
既存のやり方を続けるだけでは進化はしない
過去と未来で座標軸が繋がっている事も大切
歴史を学び
既存の手法に常に疑問を持ち続け
鮨の伝統から未来への座標に点を打ちたい
Updating tradition
Continuing the current existing method will not bring progress
The past and the future must be two points on the same axis
By questioning history,We keep challenging existing methods
We want to put a new coordinate on this axis for the future of sushi
えんどうの世界観を表現する場として「EBISU ENDO Film Project」を昨年8月に立ち上げ。鮨の周縁に着目し、包丁、日本酒、お茶…色んな視点から鮨を哲学していきます。（※EBISU ENDO Film Projectの動画は8月公開を予定しています）
In August 2019, we launched ‘EBISU ENDO Film Project’ as a platform to spread Endo’s view of the world. Focusing on the fringe, we philosophize about sushi from different perspectives such as knives, Japanese sake, tea, and so on. (We are expecting to post the EBISU ENDO Film Project movie in the coming August)
1986年生まれ。
プロを目指し単身イギリスにサッカー留学。
世界にインパクトを残す人間になりたいと考え23歳でサッカーから鮨の道へ。
2020年7月からYouTubeチャンネル「NORIHITO TV」を開設。枠に囚われず活躍の幅を広げている。
Norihito Endo
Born in 1986.
He moved to the UK by himself to become a professional footballer. At the age of 23, he decided to enter the sushi industry, wanting to impact the world. He started the YouTube channel ‘NORIHITO TV’ in July 2020. He continues to expand his field by going beyond the stereotypical frames.
